ISCA Breaks New Ground Through Snooker Sponsorship
Q Manager and Snookerbelgium.com are delighted to announce chemical firm, ISCA as the title sponsor of the 2010 Bruges Open, part of the European Players Tour Championship (EPTC).
The one-year deal will see the tournament, which will be played at the city’s Boudewijn Seapark from September 30 through October 1, named the ISCA Bruges Open.
Players will be competing for a prize pot of over £50,000 and both Players Tour Championship Order of Merit and World Ranking points.
QManager’s Lee Gorton said, "This is fantastic news for this new event at just the right time. I have been involved with snooker in Belgium for a number of years and have witnessed the growing interest. I am delighted to be taking the best players in the world to Bruges to help further that popularity and of course welcome ISCA on board as title sponsor to help make that possible”.
The strongest field ever has been assembled for the Bruges event, which will mark the halfway point in this year’s championship with the top 24-ranked players gaining automatic qualification into the Tour Finals next March.
Current world champion, Neil Robertson plus the likes of Ronnie O’Sullivan, Stephen Hendry, Steve Davis and Mark Williams, who have 18 world titles between with them will be among the 166 players who will be challenging for the title.
ISCA UK is a leading manufacturer and distributor of speciality chemicals and polymers for the paint, printing ink, plastic and construction industries. Their comprehensive range of products is also used in textile coatings, carpets, personal care products, sealants and adhesives.
The South Wales based firm has supported professional snooker over the past three years through its sponsorship of individual players and they were on Ricky Walden’s waistcoat when he lifted his maiden ranking title in Shanghai two years ago.
Keith Harris, Managing Director of ISCA said, “Although we are based in the UK, our business is Global and snooker has helped us reach into new markets. We are keen to strengthen our position in continental Europe, so this seemed like a natural progression”.
Richard Boyle, ISCA’s Director of Finance added, “It has been great to be a part of the success of individual players like Ricky, so we are excited by this latest opportunity to get involved with the sport on a broader scale”.
The four-day tournament will feature best-of-seven frame matches throughout with the final being played on Sunday evening.
Tickets are still on sale, for details visit www.snookerbelgium.com
